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The Power of Trust-Based Philanthropy
This article summarizes the conclusions of the scientific study, “A case study in leveraging strategic partnerships through trust-based philanthropy,” published in the Journal of Philanthropy and Marketing (2024). Lead author Nora L. Jones and a comprehensive team of…
Matching for Good: A New Frontier in Digital Fundraising
This article summarizes the findings of the scientific study, “It is a match! How donors and nonprofit organizations come together on a matching donation platform,” published in the Journal of Philanthropy and Marketing (2024). Authors Philip Sander and Julia Zabel…
The Power of the Pen: Why Signature Size Matters for Fundraising
This article summarizes the findings of the scientific study, “Why Larger Signatures on Solicitation Letters Increase Donations,” published in the Journal of Philanthropy (2025). Authors Keri L. Kettle, Sara Penner, and Kelley J. Main explore a simple yet…